e-Commerce as a Focus on the Digital Market: Türkiye's Place in the World, Present Status and Steps for the Future

The first part of the report reviews Internet and e-commerce from the viewpoint of the consumers, online retailers, investors and decision making authorities, investigates driving forces of the e-commerce and provides information on the widespread e-commerce models and companies operating according to these models in our countries. Furthermore, the influence of the entrepreneurial ecosystem of our country on the development of the e-commerce is discussed and the legislations regulating e-commerce and entrepreneurship are evaluated. (2) The reasons of the low e-commerce volume in Turkey and recommendations. The second part of the report identifies challenges, supplies examples of best practice in the world for benchmarking and proposes recommendations for the legislative and executive public authorities, and also for the other agents in the ecommerce ecosystem, in order to deepen, develop and expand the e-commerce business